Without a Product Transformation strategy, the growth and hence existence of a company is at risk. In most companies once a product starts selling complacency sets in and the methods that help understand changing market dynamics, customer needs and hence product performance suffer. Most companies lack right measurement methods to assess the product related process. Product Transformation is a multi-disciplinary effort to ensure the key stakeholder in product management like marketing, R&D, Design, Development, Engineering, Quality, Suppliers, Manufacturers, Legal, Compliance etc collaborate at various stages to ensure right decisions are taken to ensure profitability and growth.

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roduct Transformation 2.0

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