Market Research

** Behavioral * Cluster analytics * Anomaly Detection * Market sensing and Predictive Modeling**

Customer Acquisition

  • Campaign Performance Analysis
  • Price Propensity Analysis
  • Customer Preference Analysis
  • Volume Decomposition
  • Clustering and market drivers

Customer Experience

  • Loyalty & Attrition Analytics
  • Text, Web & Social Media Analytics
  • Customer Profiling & Segmentation
  • Customer Risk Profiling
  • Cross-Sell/Up-Sell Modeling
  • Market Basket Analysis
  • Recency, Frequency and Monetary(RFM) based analytics
  • Customer Lifetime Value and Customer Profitability Analysis
  • Customer Centricity

Enterprise Services

  • Forecasting Credit Losses
  • Credit Research & Trends
  • Risk Management & Modeling (includes Basel)
  • Portfolio Performance Analytics

Marketing Planning, Development & Production

  • Business & Market Research
  • Market driven price discovery
  • Commercial Time Allocation decisions
  • Rating Points Forecasting
  • Cross Channel Analytics
  • Promo and Media Planning
Content
We would love to hear your feedback